For treatment centers, employers & responsible operators

An AI Addiction Recovery App for the Hours Your Programs Can't Cover

Cravings don’t keep business hours, and neither can the people you’re responsible for. MAI Support is an AI-powered peer support app for addiction recovery that treatment centers, employers, and responsible gambling operators sponsor for their people: available 24/7, grounded in cognitive behavioral techniques, and HIPAA-compliant.

  • Showcased at Microsoft Build 2024
  • HIPAA-compliant
MAI Support app home screen showing monthly hours in recovery and enrolled 12-step programs
Who MAI Support is for

What Recovery Gap Does Your Organization Need to Close?

Every organization that sponsors MAI Support is solving the same problem in a different setting: people in recovery need help at hours when no one on staff is available. Here is the job each partner hires MAI Support to do.

Treatment Centers & Health Systems
The job

Keep alumni engaged after discharge

The weeks after treatment are when support matters most, and when your team sees patients least.

How MAI helps

Daily check-ins, 24/7 conversations, and progress tracking keep alumni connected to their aftercare plan between appointments.

Aftercare & alumni supportNo added staff
Employers & EAP Providers
The job

Support employees in recovery between EAP sessions

Counseling is scheduled. Cravings and stress aren’t, and employees rarely call HR at 11 p.m.

How MAI helps

Private, always-on support employees can open any hour, alongside the EAP and benefits you already offer.

Private to each employeeFocus, morale & retention
Gaming, Alcohol & Tobacco Operators
The job

Offer real help the moment a customer asks

Limits and self-exclusion tools matter, but a customer who reaches out needs someone to talk to right away.

How MAI helps

Confidential, 24/7 support with a dedicated gambling recovery program, delivered as part of your responsible gambling commitment.

Responsible gambling supportFounded by an International Problem Gambling board member
Why it matters

Why Does Recovery Support Need to Run 24/7?

Cravings, stress, and relapse risk don’t keep office hours. Most people with a substance use disorder never receive treatment, and those who do spend most of their week between appointments, on their own. MAI Support is designed for exactly those in-between hours.

48.5M

Americans aged 12+ had a substance use disorder in 2023.

Source: SAMHSA, 2023 National Survey on Drug Use and Health

~1 in 4

people who needed substance use treatment in 2023 received it (23.6%).

Source: SAMHSA, 2023 NSDUH highlights

How it works

How Does MAI Support Work for Organizations?

You sponsor access, your people download the app, and MAI Support starts helping on day one. No new hardware, clinical staff, or IT integration is needed to launch. Your people get private, always-on support, and your organization gets a simple recovery benefit that scales.

01

Partner with MAI

Book a demo, choose who you want to support, and complete a short onboarding call with our team.

02

Share access

Employees, members, or patients download MAI Support on iOS or Android and set up a private profile.

03

Support starts right away

MAI begins daily check-ins, real-time conversations, and progress tracking tailored to each person’s program.

Inside the app

What Do People Get Inside the MAI Support App?

Each person gets a private AI companion trained with empathy and compassion, available whenever they need to talk. Alongside real-time conversations, the app tracks behavior patterns, runs guided recovery programs, and shows personal trends, so users can watch their own progress build week over week.

Real-time support

Help managing impulses and cravings the moment they hit, day or night.

Daily check-ins

Short, consistent touchpoints that keep recovery top of mind.

Behavior tracking

MAI spots patterns and turns them into personal, actionable insights.

Guided programs

Structured recovery programs with a clear view of each person's status.

Trends

Hours, sessions, and time per program, visualized month by month.

Conversation history

Every conversation saved privately, so progress builds on itself.

Where MAI fits

How Does MAI Support Fit With Therapy and EAP Counseling?

MAI Support complements the care your people already have. Therapists, counselors, and EAP providers handle diagnosis and treatment during scheduled sessions. MAI Support covers the hours in between with real-time conversations and daily check-ins, keeping people connected to their recovery plan until their next appointment.

Scheduled care vs. MAI Support
NeedTherapy & EAP counselingMAI Support
When support is availableDuring booked sessions24/7, including nights and weekends
Help in the moment of a cravingDepends on the next available appointmentImmediate, real-time conversation
Daily check-ins and progress trackingVaries by providerBuilt in for every user
Clinical diagnosis and treatmentYesNo. MAI supports, not replaces, clinical care
Scales to a whole workforce or populationLimited by clinician capacityYes, no added staff required
First-party beta data

How Did Beta Testers Respond to MAI Support?

97% of beta testers found setup clear and 74% wanted to keep using MAI Support after their trial. MAI’s team surveyed 62 testers by phone, text, and email on setup, usability, and whether they would stay with it.

Setup and adoption: share of beta testers
97%Found the setup instructions clear
89%Rated download and registration 4 or 5 out of 5
77%Said MAI's responses were clear
74%Would keep using MAI Support
74%Would recommend it to others

Source: MAI Support beta tester survey (n = 62).

What this means for sponsors

People adopt it fast. Sponsorship takes cost off the table.

Nearly every tester got set up from the instructions alone, and three in four wanted to keep going. Several testers said price was the one thing that would stop them. When your organization sponsors access, the people you serve use MAI Support at no cost to them.

“It asked good meaningful questions and gave excellent advice. It was the first app I've found that I felt I could actually interact with.”Michelle, beta tester
“The direct questions were amazing and helpful. The return questions in reply to what's said or asked is beautiful, it's like you're talking to a real person.”Anthony, beta tester
“I'd try it out longer if I could, I just don't have the money for it. It was simple and easy to use.”Victorianna, beta tester
“It's always nice to have the most support on your side when trying to overcome such a difficult disease.”Alecia, beta tester
The science

What Is MAI Support Built On?

MAI Support is built on cognitive behavioral techniques (CBT), a widely studied approach that helps people recognize and change the thoughts and behaviors behind substance use. CBT is one of the behavioral therapies described in the National Institute on Drug Abuse’s Principles of Drug Addiction Treatment. Its AI adapts to each person through continuous learning and reinforcement learning with human feedback (RLHF), with privacy protections built in from the start.

MAI Support is delivered on the Synergetics AI platform. Read the launch announcement.

Leadership

Who Built MAI Support?

Members of the addiction recovery community founded MAI Support, together with technologists who have built and scaled AI and mobile products. CEO Alex Montorro brings more than 30 years in recovery, a seat on the International Problem Gambling board, and a career in finance leadership. CTO Raghu Bala brings a track record of AI and mobile product launches and startup exits.

Alex Montorro

CEO

A former CFO with more than 30 years in recovery, Alex serves on the International Problem Gambling board and brings that lived experience to building MAI Support.

Raghu Bala

CTO

An AI and mobile application expert with a Wharton MBA, multiple startup exits, and experience teaching at MIT.

FAQ

Frequently Asked Questions About MAI Support

MAI Support is an AI-powered peer support app for addiction recovery. Treatment centers, employers, and responsible gambling operators sponsor it for the people they serve. It offers 24/7 conversations grounded in cognitive behavioral techniques, daily check-ins, and progress tracking, so support continues between appointments and outside business hours.

Most treatment centers pair an aftercare plan or alumni program with ongoing contact after discharge. MAI Support adds a 24/7 layer to that plan: alumni get daily check-ins, real-time conversations when cravings hit, and progress tracking, while your team keeps running its existing aftercare and alumni services. No added staff is needed.

Employers usually offer recovery support through an EAP, health plan, or wellbeing benefit. MAI Support fits alongside those: your organization sponsors access, employees download the app, and they get private, always-on support between counseling sessions. Employers do not see individual conversations.

Common responsible gambling tools include deposit and time limits, self-exclusion, reality checks, and referrals to support services. MAI Support adds confidential, on-demand help: operators can give customers who ask for support 24/7 access to an AI companion with a dedicated gambling recovery program.

Yes. MAI Support is HIPAA-compliant, and conversations stay private to each user. Organizations evaluating MAI Support can review security and compliance details during the demo process.

No. Conversations stay private to each user. Sponsoring organizations provide access for their people but do not read individual conversations.

No. MAI Support complements clinical care and employee assistance programs rather than replacing them. It fills the hours between scheduled sessions, when cravings and stress often peak, and keeps people engaged with the recovery plan they already have with their therapist, counselor, or treatment provider.

Rollout starts with a demo and a short onboarding call. Your team shares access with the people you want to support, they download the app on iOS or Android, and MAI Support begins daily check-ins right away. No new hardware, clinical staff, or IT integration is required to start.

No. MAI Support offers everyday recovery support, not emergency care. Anyone in crisis or immediate danger in the United States should call or text 988 to reach the 988 Suicide & Crisis Lifeline, or call 911. Outside the United States, contact your local emergency number.

Book a demo

See MAI Support in Action

Get a walkthrough tailored to your organization and the people you want to support.

  • Live app walkthrough
  • Rollout plan for your team, members, or patients
  • Privacy and compliance answers for your stakeholders

HIPAA-compliant · Showcased at Microsoft Build 2024
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